Through June 15, Katherine Tsina Bird, founder of the Los Angeles–based retail collective Avion Clothier, will be selling boatneck T-shirts and asymmetrical sandals in the lobby of the Wythe Hotel (80 Wythe Ave., Williamsburg).

“We call this the ‘striped Jean shirt’ ($128), after Jean Seberg. It’s Japanese cotton. I’m stripe-obsessed, and I think it’s the perfect striped tee.”
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Every piece you carry in your store comes with a certain amount of thoughtfulness behind their designs. Can you elaborate on how you curate and edit your shop? What are the most important values or characteristics of a brand or piece when looking for new offerings?

I have only one real criteria for the store and that is that I must really love and use everything going in there. Whether it’s the children’s collections I buy for my son, the ceramics I use at home, or collections I wear- I try to choose what I find beautiful and unique. I feel like these days there are many great trend driven stores with popular brands but I have been trying to do something that is very classic and timeless in my store. The clothes don’t change as quickly and I like to see how my collection and the other lines develop piece by piece. I try to create a calm environment to shop in also that is quite and edited- I’m always taking things off the floor. I look for quality and craftsmanship first, something that will last and has value. I feel happy when people tell me the store has a distinct point of view. I love to think about every detail.

Avion Clothier will be opening its first New York retail space at the Wythe Hotel in Williamsburg from April 1- June 15, 2018. The space will feature Soma Stones from Concreteworks, a light sculpture from Stephen White, and furniture from Sawkille.

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